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Norwegian media loves Obama September 20, 2008

Posted by Sverre in : US Presidential election, World politics , add a comment

With an estimated 23.000 eligible American voters, it isn’t likely the American presidential election will be decided in Norway. Still, there is a great interest in it. USA’s decisions, especially with regards to the economy and foreign policy affect the entire world. This year I’ve started my own little informal and quasi-scientific research project to see how Norwegian media covers the American election.

My hypothesis is that Norwegian media would favor any Democratic candidate very strongly over his or her Republican counterpart. I assume this to be a representation of the general opinion of the Norwegian public. I further assume that in this election, this favoritism will benefit Barack Obama greatly.

Obama McCain
# of articles 96 50
Bias points 28 4
Data extracted on: 20. september 2008

As the table above shows, the data so far supports this hypothesis quite clearly. With about 130 articles entered, the Obama campaign appears to have had about twice the coverage the McCain campaign has as counted in the number of articles. Furthermore, the amount of of positive coverage outweighs the negative coverage for both candidates, but much more so for Obama than McCain.
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