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Obama and Cicero – what we should learn. December 1, 2008

Posted by Sverre in : Uncategorized , 2comments

Although I freely admit I might not be the best practicioner of good rhetoric, I’ve had a keen interest in the theory of rhetorics for years. I’ve read a bit of both Aristotle, Cicero and others and find it all to be extremely fascinating. Tore O. Sandvik’s blog highlights an article by Charlotte Higgins in The Guardian which I recommend to everyone.

obamaciceroShe discusses Barack Obama’s use of classical rhetorical tricks of the trade, linking it among others to the great Marcus Tullius Cicero. One of the points she discusses is the negative association the very word rhetoric has aquired. Rhetoric may indeed be used to cloud a subject and befuddle an audience, but I wonder how much important knowledge has been lost on account of bad rhetoric by scientists. I’m sure I have missed a lot of important insights because articles and lectures were just so damn boring I stopped paying attention.

So scientists of the world – read Higgins’ article, read Cicero, read Aristotle. Reinvigorate your style of writing and make sure your knowledge lives on.